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Business Intelligence Perspectives    
By Mark Rittman
Uploaded on 20-JUN-12
Some of you may have noticed recently that Oracle has bought another BI company, to add to Hyperion, Siebel, and their other acquisitions. This time though the acquisition wasn’t done to improve Oracle’s performance management capabilities, or its ability to report against a full range of database and application sources; instead, it was to add to their e-commerce abilities, and more importantly, to use as BI developers to add the capability to analyze unstructured and semi-structured data sources, such as documents and social networking feeds.
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